Jeff, Dave, and I, talked in December 2008 about the idea to setup a session for the ArcSig meeting, solving actual architecture problems brought up by group members. In dire need for a title, I called it "iPimp your Architecture", what caused some discussion, but we got a few good ideas for different names from the participants. I created some documentation about architecture problems with a CRM Telephony application, just for the case that no user had architecture problems. Right! 
Dave has a great blog entry about the meeting, so I will stop at this point:
http://geekswithblogs.net/dnoderer/Default.aspx